Meet the "finance all-rounder" who became one of the country's top advisers

by Mariam Gabaji 30 Oct 2019

Tony Mounce, a self-proclaimed finance all-rounder, boasts over 42 years of experience in the banking and finance industry, with plenty of accolades to show for decades of hard work.

The Christchurch-based managing director and chief adviser of Tony Mounce Mortgages & Insurance received the leading spot in NZ Adviser’s Top Advisers Rankings for 2019. This was courtesy of settling a whopping $246,000,000 in residential loans from 01 April 2018 to 31 March 2019.

“I started in banking when I left school at 16, just like a lot people did in those days,” said Mounce.  “I worked hard over the years and made my way up to senior mortgage manager with the Bank of New Zealand.”

However, as a result of the global financial crisis, Mounce, along with other mortgage brokers at the bank, was made redundant. While this would have been a deterrent for many, Mounce instead saw this as an opportunity to put his experience to good use.

“In 2009, following the redundancy, I decided to set up Tony Mounce & Mortgages from my office at home and since then, I’ve organically grown the business to about 23 team members,” he said.

Although his company does use generic means to promote the business – Facebook, radio advertising, and billboards – the bulk of his clients are predominantly from referrals or they are repeat customers.

“A lot of the referrals predominantly come from word of mouth because I’ve been doing this for so long,” he said. “We get a lot of referrals from lawyers, accountants, friends of people we’ve done mortgages for, and now, fathers and mothers are telling their children to get their mortgages from us since we’ve helped these people grow their wealth with properties.”

Mounce’s approach with clients is fairly straightforward – he puts himself in the client’s shoes, assesses their personal circumstances and then asks himself, ‘what would I do in this situation?’

“I always rely on my experience and what I would do in their place when giving customers suggestions on their loan structure, loan terms, the types of loan and so on,” he said.

Apart from work, Mounce enjoys spending time with his family and is quite passionate about rugby, golf and cricket. Quite aptly, he calls himself a “typical Kiwi.”

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