8 ways to bring in online testimonials and increase leads

by NZ Adviser11 Sep 2015
Australian mortgage broker and director of Discovery Finance Group Jayden Vecchio has written over $250m, using techniques and tips being shared on his website Top Broker.

Let’s face it, people are more connected than ever these days. Recent studies have found over 74% of new customers rely on social media and online research to inform their purchasing decisions, and it has been proven time and time again that people trust recommendations over advertising… and unsurprisingly I’ve also found my customers agree!

A few months back I asked a few of my existing customers how and why they decided to go ahead with me and found quite a high proportion were looking up reviews and vetting me online (using sites other than my own) before catching up!

So how do you look to new prospects online? Are you getting customers to review your services post settlement? Check out my top 8 review sites to help move your testimonials to the digital age and generate leads online.

1. Facebook Reviews
Did you know that every day over 9 million Australian’s log onto Facebook (including 7.3 million that log on via their mobiles), scroll through their news feed and post a photo of what they ate for breakfast. Did someone say opportunity? You can get clients to leave a review on your Facebook Page (they can rate you between 1 and 5 stars) which also shows up to their friends within their own network – referrals at work!

2. Google Reviews – https://www.google.com/business/
We’ve already talked about the power of Google on our 3 Tips to Generate Leads today article but I wanted to mention it again. If you aren’t on Google Reviews/Business then you aren’t on Google Maps if ever someone searches for a mortgage broker in a specific area, and obviously harder to be found online. Don’t be a rookie and get online now, it takes 3 minutes.

3. LinkedIn endorsements 
The businesspersons social media platform. According to LinkedIn they have over 50 million members residing in the Asia-Pacific region, and over 5 million registered users in Australia – that’s over 5 million potential home loan customers for you! I personally find customers use LinkedIn more as a way of checking you out and pre-vetting you before an appointment – SO make sure your details are up-to-date and you have lots and lots of endorsements and recommendations.

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