Bradley Associates announces rebranding

by Roxanne Libatique02 Dec 2020

Independent mortgage firm Bradley Associates has announced its rebranding as it embarks on the next stage of its growth – changing its name to Luminate Financial Group and creating a new website at

Trent Bradley, the founder and managing director of Luminate Financial Group, launched the business 21 years ago to help first-home buyers and business owners.

“The company has come a long way. I started with a calculator and a notepad, arranging mortgages in Mt Eden. Today, we have a large modern office in Auckland and a team of dedicated and professional advisers helping hundreds of clients every year with their finance requirements,” Bradley said.

Bradley said the time was right to rebrand the firm and put it on a more corporate footing to reflect its standing in Auckland’s finance landscape.

“We are preparing to scale up our operation and help even more borrowers and investors, so it felt right to rebrand the business for the next stage of growth,” he said.

“Even though we are intermediaries, we take full responsibility for each and every transaction we manage. We have access to a wide range of people and organisations looking for places to put their funds to work, and that means we have a lot of flexibility when it comes to helping our clients finance their business, property purchases, refinance, and consolidate existing loans.”

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