Insurer launches innovative loyalty programme

by NZ Adviser27 Apr 2016
Health and life insurer, Sovereign has launched loyalty programme Healthy by Sovereign to reward people for their everyday health choices.  

The programme aims to encourage Kiwis to take charge of their health and wellbeing and help create a healthier New Zealand, giving Kiwis access to rewards and an annual cash-back based on points they earn for everyday healthy behaviours. 

Sovereign partnered with leading health and wellbeing brands Fitbit, Garmin, Club Physical, Next Gen, Configure Express, Jetts and New World enabling Healthy by Sovereign members to earn points across a number of areas including movement, exercise, nutrition and general wellbeing. 

Sovereign chief marketing and strategy officer, Chris Lamers says the programme is a game-changer for the industry, shifting the way Kiwis interact with their health cover.  

“Healthy by Sovereign is changing the face of the health insurance industry. Now you don’t have to claim on your health insurance policy to enjoy the benefits. Every time you work out at the gym, get moving with an activity tracker, do a fresh grocery shop, or get a check-up at your dentist or doctor, you’ll be rewarded for it. 

“The programme has been designed to motivate and support Kiwis on their health journey and help create a healthier nation as a whole. You don’t have to make big changes to start earning Healthy Points. Just make a few healthy choices and watch your points grow. How far you go and how much you earn is up to you,” says Lamers. 

The programme will be available to new and existing Sovereign health insurance customers, and as members earn points they’ll receive increasing levels of rewards including up to $100 cash-back each year and up to $125 in gym vouchers. 

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