A major bank has appointed first chief design officer for its digital transformation
ANZ has announced Opher Yom-Tov as its first chief design officer, who will report to group executive digital banking, Maile Carnegie.
In his new role, Yom-Tov will lead a team of specialists in building ANZ’s human-centred design capability to deliver better experiences for customers and employees.
Yom-Tov brings with him a decade of work at global design and innovation firm IDEO in Silicon Valley, where he co-designed products for companies such as Apple, Microsoft, General Electric, Procter & Gamble and McDonald’s. He also led an organisation in Shanghai, China.
“Good design is about solving problems and improving how things work, not just how something looks,” Carnegie said.
“Ensuring that great design is part of our development process is an important part of ANZ’s digital transformation and is essential to making sure we provide our customers what they really want.”
Yom-Tov also worked in human-centred design at Westpac and has co-founded a tech start-up for ANZ.
In his new role, Yom-Tov will lead a team of specialists in building ANZ’s human-centred design capability to deliver better experiences for customers and employees.
Yom-Tov brings with him a decade of work at global design and innovation firm IDEO in Silicon Valley, where he co-designed products for companies such as Apple, Microsoft, General Electric, Procter & Gamble and McDonald’s. He also led an organisation in Shanghai, China.
“Good design is about solving problems and improving how things work, not just how something looks,” Carnegie said.
“Ensuring that great design is part of our development process is an important part of ANZ’s digital transformation and is essential to making sure we provide our customers what they really want.”
Yom-Tov also worked in human-centred design at Westpac and has co-founded a tech start-up for ANZ.
