Major bank launches new brand campaign

by Krizzel Canlas29 Aug 2017
The Bank of New Zealand has launched a new brand platform which the bank said is an evolution to its customer engagement.
According to the bank, the new creative was built around Kiwis everyday lives and demonstrates ways of how BNZ products and services fit around them.

“This latest creative is an optimistic evolution of that and brings to life some of the ways we help, whether that’s helping to adjust your home loan payments to suit your new circumstances or helping you to visualise a money goal in a way, that’s going to motivate you more to reach it,” BNZ retail and marketing director Paul Carter said.

“We know that the way our customers live and do business should be the starting position for how we design and build better banking propositions and services – they’re taking banking into the future right alongside us.”

Carter said the move was a progression of how the BNZ adapts and engages.

BNZ said it worked with Designworks and Colenso in creating the new look as well as for the creative direction of the brand.

“Many brands talk about being customer-first behind closed doors in strategy meetings. It’s great to be able to take that positioning and wear it proudly and loudly, knowing it’s already in action throughout BNZ,” Colenso BBDO executive creative director Steve Cochran said.

“The launch of this new platform has given us and Designworks, the chance to re-invigorate the brand with a fresh and more contemporary feel. We wanted to capture the diversity that New Zealand has today, and a spirit of progress and optimism for tomorrow,” Cochran said.

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