REINZ releases local suburb guides for real estate agents

by Roxanne Libatique19 Jan 2021

The Real Estate Institute of New Zealand (REINZ) has partnered with automated content platform HomePrezzo to allow real estate agents to create new and engaging local suburb guides and videos using the latest property data in the market.

The REINZ’s new Local Suburb Guides and Suburb Videos have been designed to make it easy to understand how the local property market performs and build trust and understanding between agents and consumers by including key metrics, such as median sales price, price movements, and recent sales for the suburb. They can be branded to an individual’s agency requirements.

Bindi Norwell, the chief executive of REINZ, said the partnership is part of the organisation’s wider strategy to empower agents with easy-to-use digital marketing and share more information with home sellers and buyers.

“Sharing data with property sellers and buyers is a powerful way to build relationships with clients and help support them to make better property decisions,” Norwell said.

“The Local Suburb Guides uses a form of AI and sophisticated algorithms to help create the reports,” she continued. “It will help drive conversations about the market and help agents demonstrate their knowledge and expertise.

“We want to make it easy for New Zealand agents to execute the best practice marketing in both the physical and digital space. With so many agencies now effectively using email marketing to stay in contact with past clients and connect with new sellers, we were impressed at how easy it is to link the reports into an email or share on social media.”

Nathan Krisanski, the founder of HomePrezzo, said he was delighted the agreement with REINZ will also include suburb videos and reports.

“We’ve had New Zealand clients who have been asking us to work with REINZ, so we are very excited to be working with the Institute on both the reports and videos,” he continued.

“Google reports that using video has the ability to increase your organic traffic by up to 157% on search engine results and automating those videos is a lot easier when you have a powerful tool like the REINZ Video and Local Suburb engine at your fingertips.”

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