A study by HR and recruitment experts Randstad found that more than a quarter (28.44%) of New Zealand employees stated they would like to work for companies in the banking and financial services sector.
The Randstad Award employer branding research revealed that the key attributes attracting employees to organisations within the sector included offering career progression opportunities, salary and employee benefits.
2016 marks the fourth consecutive year the sector’s perceived attractiveness has remained relatively steady. Despite a slight decline in attractiveness from 2015 (30.21%) and 2014 (30.93%), overall, the ranking of the sector has increased to fourth most attractive, up two places from last year.
Kiwibank won the Banking and Financial Services sector award for the first time, defeating the giants of banking, by being voted the most attractive organisation within the sector by respondents. The bank has consistently been one of the most attractive in the sector.
Country manager of Randstad New Zealand Brien Keegan, says that New Zealand’s banking and financial services sector has remained relatively steady over the last few years, and this has had a flow-on effect to prospective employees.
“While we did see an economic downturn around five to seven years ago, since then New Zealand’s economy has certainly picked up. We saw strong momentum towards the end of 2015 and, this year, the economic outlook is relatively positive, with modest growth still forecast, and consumer and business sentiment steady,” says Keegan.
“Overseas markets are starting to pick up as well, so it is natural we’d see the interest in organisations within the banking and finance sector reflect that.”
The banking and financial services sector scored highly across the board, but particularly when it came to career progression opportunities, salary and employee benefits, pleasant working atmosphere, good work-life balance, providing strong management and being financially healthy.
The Randstad Award employer branding research is the largest and most robust study of its kind globally, capturing the perceptions of 200,000 potential job seekers from across 25 countries. This year 7,017 New Zealanders, of working age, participated in the study.
Out of all 150 organisations respondents considered as part of the Randstad study, Kiwibank was voted the eighth most attractive overall; and, this is largely due to the bank’s broad appeal to both males and females; across all age groups and levels of education.
Last year’s business and finance sector winner, ASB
, was placed 18th most attractive organisation, and BNZ
placed 20th in the Top 20 most attractive employers overall.